UK HealthCare - I Am Proof

UK HealthCare is is more than a monolithic hospital in the heart of The University of Kentucky’s campus. It’s a living, breathing network of determined doctors and nurses, researchers and staff, patients and families, united by a mission to provide the best possible care for the Commonwealth of Kentucky.

When UK HealthCare came to us to create their new anthem spot, we wanted to do something different than other cookie cutter healthcare campaigns. An organization this intricate, with so many offerings for so many different people, deserved a more nuanced take when it came to its anthem spot. It’s difficult to say it all but we could make sure that the audience felt UK HealthCare’s mission, connecting to it’s institution emotionally. 

We wanted the audience to feel the real moments that happen within UK HealthCare’s walls and across the state of Kentucky. Our goal was to build story arcs that parallel each other, across service lines to tell one big anthemic story. Our aim with this spot was to lift up those who make UK HealthCare what it is and celebrate those who are proof of The Power of Advanced Medicine.

Chief Creative Officer: David Coomer
Creative Director: Jason Majewski
Copywriter: Kathy Martinolich
Art Director: John Herskind
Director: Gary Leo Miller \ Eye Level Films
Editor: John Buckman
Agency: Cornett